Hello, and thanks for tuning into Taste Radio, the number one podcast for anyone building a business in food or beverage. I'm Ray Latif, the editor and producer of Taste Radio, and I'm with my cohost. John Craven, Melissa Traverse, and Mike Schneider. In this episode, we spotlight Taste Radio meetups in NYC in Austin.
Unpack how Mars is working to make sustainable packaging viable at scale for kind snacks and explore the power of color and CPG, how it influences flavor perception and sparks social sharing. We also sample eBay and robe nuts, sip on clean craveable energy drinks, and highlight a new social media campaign that cleverly uses a flip phone to bridge digital engagement with real world experiences.
I love when people come to the office. We always tell people to come to Benet headquarters and visit us whenever they can. And we had a bunch of guests here this morning, including the amazing folks or two of the amazing folks from the Angel Group, Adam Spriggs, and of course Chris Robb, who, Melissa you sat down with for an interview here in the studio.
It was a big party here this morning. I sat down with Chris Robb to talk about Supernatural Ventures, which is his investment arm. And something really interesting about Supernatural is that they invest super early stage. So I think so many of the brands in our audience will be interested in that. We had a nice long conversation that you'll be able to find on Nombase.com for the Nombase podcast, and he not only, of course explained their investment thesis and how they look at potential opportunities, but he also gave some really amazing advice for folks who are starting up brands to just help them with their businesses in general.
If you're not looking to raise money as an early stage brand, if you have 10, 1500 million dollars in the bank, do not listen to that podcast episode that Melissa recorded and we'll be publishing on Nombase soon. Yeah, just rest on your laurels. Assume everything's gonna be fine. Don't see any competition anywhere.
Don't even worry about it. I'm just kidding. You should definitely listen to it when it comes up. Obviously, if you are an early stage brand, if you are an early stage founder and you're listening to this podcast, and I know we have a lot of listeners who. Tune in on a regular basis and are building businesses that are one to five years in the Nombase podcast is an essential resource.
And I think the episode that you're going to be releasing with Chris Robb is going to be essential listening for anyone in this industry. So tune in soon. We'll be dropping in about three weeks. A few weeks, yeah. Yeah. Okay. Very cool. Very. Thank you to everyone who came out to our Taste Radio, New York City meetup at the Offices of Anin.
Obviously, we're recording this, or maybe not, obviously, but we're recording this before. I always gotta do timelines. Ah because I'm saying thank you to everyone who came out, but I can't reveal all the details per se, because I don't necessarily know exactly what happened. I know it's a great time.
It's called foreshadowing. It's called foreshadowing. And we wanna see you at upcoming meetups, including the next one, which is in Austin, Texas on May 7th. Yes. This is going to be at the office of Bult. Bult is the maker of C four, the majority owner of Bloom. It is an incredible company. They have done really amazing things in the beverage industry and their office.
It's pretty, pretty damn awesome, so definitely check it out. Head to Taste Radio.com/meetups to learn more about the Austin Meetup once again on May 7th. Thank you so much to our partners for the Austin Meetup, including obviously Nutrabolt, Vibrant ingredients, Belay Solutions, NextFoods and Corner Market Communications.
Thank you all for your support. Thank you so much. Appreciate it. Yes, absolutely. Listeners, check 'em out. Check 'em out. Chicago, San Diego, San Francisco and London Coming later this year. I mentioned San Diego. John and I will be in San Diego in about a week, a little less than a week. It's, yeah. Can't wait to recording.
Can't wait to hit the beach. I will too, but not with you. Okay. Can you, I'm there for vacation. Oh, I see. Can you bring some lattes over? Yeah, sure. Perfect. Okay. That's all I need you for anyway. April 23rd, that's a Thursday. The fantastic folks at naturally San Diego will be hosting their annual naturally rising pitch competition.
I will be hosting the competition. John Craven will be one of the judges. Oh boy. Oh, can't wait. Yeah. Yeah. Very excited. This can be a different kind of dynamic than we typically have for our new beverage Showdown competitions. Maybe it'll be the same thing where I'll be like, Hey, John, what do you think?
This brand? Shut the F up Ray. Ray, I don't like your question, but here's my answer. Yeah. I hope it will be different. I'm pretty, but who knows? I wouldn't expect anything different if I were you. Yeah, if you're in the San Diego area, it is. And I can say from experience, and John's been there too, one of the best events of the year.
It is a raucous, fun, exciting time. Raucous, yeah, just like 400 people that come to this event. I've seen the a loud and exciting. Yeah, I was gonna say, I've seen the lives. Stream of it and it's a little wow, crazy. The first time I was on stage people here hosting this thing, I was a little taken aback because I couldn't believe how much energy was in the room.
There's a lot of support in that community, for sure. Yeah. And everyone was there to support these early stage founders. And if you wanna talk about community, naturally, San Diego defines it. They have a great organization for sure. This week we released an episode featuring the founder of a brand called Toom.
His name is Matt Joyce Toom is a brand of garlic dips, and Matt founded this company a little over a decade ago. And this goes back to some of the conversations we had in prior episodes about crazy ideas. And nobody really knows what's gonna work because if you had said, Hey, I'm gonna create a new pantry staple that you're gonna have in your refrigerator, and it's gonna be a akin to using ketchup.
You can be like, okay, I'd be surprised if you raised 50 cents, on this idea. But Matt Joyce knew that there would be a place for a garlic dip at some point in America, and he struggled for a long time. He had to, at one point, move into his brother's basement because he was so focused on making his idea happen, making this business work.
And now Toom is indeed a pantry staple in many homes in America. And is distributed widely across grocery stores in the United States, and it is an amazing story and I highly recommend people tune in. Wow. The episode is titled, building an Under the Radar Superstar. I hear how to is taking over. A lot of founders say I'd do anything to have my, whatever their, their baby is succeed.
But not a lot of people said, move into my brother's basement. And when you think about a product that requires education, that's a pretty good example getting a garlic dip like that into so many households. That's super impressive. It's interesting. I think when he started out, there just wasn't that much in the way of interesting innovation in that part of the store.
And I think that was almost like one of its challenges in hindsight. It wasn't this, I don't know, world now where there's like cool hummus startup brands. Obviously a bunch of other, dip companies out there and it seems like just having critical mass of sorts fighting the same fight was really key there.
That stuff is like Toom. That is, I mean it like, man, that stuff packs a punch. Pretty awesome product. Yeah. You've known Matt and I've known Matt for some time and he's been grinding and for a long time he didn't do interviews. He didn't really do a lot of. Stories about the brand, shied away from pr 'cause he was head down focused and he said, when the time is right, then we'll go big and far and wide with the Toom story.
And that's what he's doing now. It's a great story, like I mentioned, so tune in Toom this week on Taste Radio and not just to keep going back to your incredible LinkedIn posts because we always talk about those, John, but you, it's a requirement of working here. Yes, it's a requirement of working here. You that's terrible.
No. Wow. You, and not true at all. To be clear. Wow. You you wrote something about a week ago about moats, uhhuh and creating a moats around your brand, and what defines a, sustainable moat? Is that the word you used? Look, part of what I was going for also was, I think there's a lot of times where someone.
Also doesn't want other brands to follow, right? Or they're like, I don't know, trying to patent their formula or some other thing that it's it's not what's gonna make you win. This is obviously a topic that will be highlighting at bev net Live. Bev net Live is happening on June 10th and 11th in New York City, and over the years we've heard a lot about how to be and how to represent yourself as new, differentiated and desired for.
Consumers, how do you find that opportunity space in the market? Exactly, and I think that's what we're gonna be hearing a lot about at Bev net Live from folks like Richard Laver, who is the founder of Lucky Energy. Formerly I guess once the founder, always the founder of Kate Farms. I mentioned Tom first last week, founder of Nantucket Nectars.
Now with Culture Pop Mark Olo, who was recently announced founder of zico, now a managing director and founder of Ground Force Capital. These are people who've lived the experience. Who know what it takes to build brands and have these crazy ideas and go through all the struggles of making it actually work.
As you said, it's one thing to find the opportunity space and it's another to make it actually work. And they've made it work. And I would be remiss if I didn't point out that it's June 10th and 11th and early. Registration ends Friday the 24th, I think. Friday the 24th. Yes. Yeah. How about that?
Yes. I also wanna mention, of course, we'll have the founders of Tripp, Olivia Ferdy, and Daniel Curry. Samantha Fletcher, who is. I don't wanna pile on too much praise on Samantha, but she's pretty much the greatest person that ever lived. Samantha. Wow. The greatest person that I ever lived. Samantha Fletcher is the senior category manager for adult non-alcohol at Whole Foods Market, but she takes all these two Mother Teresa, and she takes meetings with everyone.
She's definitely someone you want to meet at the event. I don't know. There's gonna be a lot more people announced in the near future. Ellie Trusdale from New Fair Partners, she's one of the managing partners at that firm. She's a former Whole Foods herself. So yeah, these are people you want to meet and you can only meet these people.
At least on June 10th and 11th at Benet Live. If I had a nickel for every time I heard a brand say they met their investor or retailer at Benet Live, then I'd be a lot richer than I am. You should ask for nickel from now on. I'm gonna, yes. From here on in, if you meet your investor or your retailer at one of our events, I would like a nickel, please.
Yes. She takes Venmo too, right? She takes Venmo. She prefers $5 bills. Yes. We typically have kind bars at Benet live. It almost seems like it's it's one of the snacks that would, it's always ubiquitous at our events for some reason. Yes, it's good. If you're, yeah it's a ubiquitous snack.
We've had 'em I'm pretty sure we typically have them at our events. Maybe not. I dunno I just always imagine that we have like little things to nas on at Munch on, and somehow I always find myself snacking. We're always find myself snack on, grab and go, so probably, yeah, probably they're always in our kitchen too.
Yes. There was an interesting story on Nas written by our very own Adrian DeLuca about kind and how they're introducing a new paper wrapper for their bars. And the question is it really worth it? Is it worth the time, money, and resources that they're investing? To see these things come to market.
And Melissa, you have some notes and thoughts about all this? Yeah, I thought this was a really interesting article and NAS so kind has done a months long experiment with Whole Foods Market only. So that was the retailer. They chose to do this experiment in. As you just mentioned, Ray, they introduced a paper wrapping instead of a plastic wrapping, and there's some really interesting findings that came out of that experiment that were written about in the article.
One of them I think this might have been the most interesting one to me, but they did some consumer research and found that the notes of saltiness, bitterness and sweetness were more favorable in the paper wrapped bars. And, kind can't tell whether that's. Just a placebo effect and it's just the perception or if maybe there was some impact of the moisture barrier difference between plastic or paper.
And then the other thing, the third thing too, is that the manufacturer that was responsible for making these bars only did the paper wrap bars. But I don't know, I thought that was. Super interesting. So many variables. So many variables. It's hard to figure out what It could be anything. It could be anything, but I think it's a good example of how perception really can drive taste.
Like when you think about drinking something out of glass versus aluminum or plastic, there really is, and maybe it's the way that the packaging is affecting the product itself, but there's also a perception there. I'm gonna start thinking that diner coffee that I'm drinking is Stumptown.
I'm gonna try that. I'm gonna try it out. The other thing they found that I thought was really interesting, and I think this is something that nobody's really surprised about, is the fact that the sales of the. Paper products were unaffected, so they didn't see an increase or a decrease in sales until they ran a promo and they found that the paper wrapped bars did better than the plastic wrap bars, but only on promo.
So people weren't necessarily willing to go off funnel limb and try the paper wrap bars without a promo, but when they had the discount, they chose the paper. I dunno. That's bizarre. Yeah, it could've just. Looked new and exciting. Yeah. Since no offense to kind, it's been around a long time.
A hundred percent yeah. Yeah. It improved the sort of natural high-end perception of the product that wasn't necessarily there with the plastic. It also shows the power of brand and brand equity and the longevity in a brand that's been around forever. In that probably the people who were willing to try it on the promo were also people who were willing to try any new thing.
I would guess. In the paper wrap bars, they had a picture of the product. Of course. Instead of the plastic window. The window, yeah. But I would guess that everybody who was buying the paper wrapped product had already tried the kind bars before and had seen the product that might be as well. So maybe a combination of people who tried new things and people who had already tried and wanted a sale.
Yeah. And recognized the brand. I guess I'd have to see these. This is really, it's fascinating stuff you bring to the table here, Melissa. As Adrian noted in the story. However, the price point of paper wrap or substrates is still much higher than plastic and it would take a large scale industry shift.
Toward paper materials to bring those costs down. Now, kind has received interest from many of its retail partners about the possibilities of paper packaging, including those with in-house brands. I do appreciate the fact that kind more specifically, Mars, because Mars bought kind a few years ago for $5 billion is undertaking this mission to introduce a more sustainable packaging for their bars.
I do appreciate the leadership role they're taking and the ability of a brand like kind to have a trickle down effect so that people aren't necessarily surprised when they're seeing these things, but expecting to see paper wrapping, expecting to see a more sustainable solution. And it's great for entrepreneurs because if you come to market with a slightly more expensive bar, or I don't know.
If you have a confection brand or a candy brand and you have paper packaging and it's a little bit more expensive, maybe people will get used to it. People will appreciate a little more 'cause they'll understand that this is becoming a bit more, I don't wanna call it the norm, but a bit more expected, a bit more of an expected thing to see in stores.
I've seen so many instances of brands who are work, they're doing their r and d, choosing their packaging. And they'll wanna choose a more eco-friendly packaging, but then when they see A, the cost and then B, the impact on shelf life, it just becomes unreasonable. So if brands like kind are leading the way and maybe making materials like this a little bit more accessible because there's more demand, then I think that can only be a good thing for sure.
For some consumers, sustainability is a big thing For other consumers. Purple is a big thing. What? What? No, I, it's funny. Gen Z claimed to be all about sustainability, but I don't necessarily know if they're going to invest their hard earned dollars. Or maybe the dollars that their moms and dads give them.
But anyway it's just, oh boy. These kids these days, they don't even have jobs. I kid. No. There was an interesting, there was an interesting article that Melissa shared in the New York Times that was titled, A Must for the Next Food Craze Question Mark, be Social Media gorgeous. And they talked about the impact that eBay has had.
On innovation strategies and how that ingredient is being incorporated into everything from lattes to cannolis, to chips to ice cream, to all these different things. Then they pointed out that a big part of the reason that UBE has been so successful in demand is because of its bright purple color. I would never buy a product.
That's just me. But you can definitely see it. It just looks different. Yeah. The first time I tried Uey was because it was a purple potato. Yeah. Really? Yeah. Okay. 'cause it's interesting. Yeah. But I don't know. I think that's spot on though, that it's the purple color, I think the speed or relative speed with which, like Uey is crossing even in a mainstream, I can't think of a good comparison. It's hard to think that it's anything but the purple color. The flavor of UBE itself it's basically a yam. It doesn't have a ton of flavor own, but also flavor doesn't suck and you can do stuff with that flavor too.
Like pumpkin, it works in a lot of different places. So it's purple canvas, it's purple. And then it also has a lot of different possibilities. Part of me feels like the fact that matcha is at this like mainstream level and it's cool, we've got green stuff and purple stuff. That's also not from chemicals.
I was trying to think of other examples of ingredients that are more about the color than the flavor. I feel like matcha actually has the color, but it also has the flavor. Turmeric, but then I was thinking about butterfly P flour. Why isn't that having a moment? As the New York Times, or the author of this article points out, so much of this has to do with the ascent of social media and people wanting to share these interesting.
Products, foods and beverages that have these bright colors that pop on your screen. Now, nobody wants to see another, I dunno, glazed donut, but maybe they'd want to. I do take a picture of a glazed donut that's filled Withe cream. I'm completely wrong about the glazed donut. At least missed, wait, hold on.
Ray just invented an uey glazed donut. Nice. For gray. No, and I'll be the first customer, a glazed donut. Sure. That's, I'm sure. I'm sure it's been done. I Sure it's been done. And I'm sure there've been thousands, if not tens of thousands of photos shared on Instagram. And Yeah, in our I don't know, future selves that we were talking about earlier.
Where we've already been to New York City, maybe we've already had an Uber Glaze donut. It's possible. It's possible. There's probably a place in like Williamsburg that you can wait in a 20 minute line to get one. After I read that article, I reached out to Jake De Leon from Illa Manila just to hear what.
He's experienced, and it's no surprise that he's also seen a huge uptick in the demand for his UBE coconut spread. Now, his product has no artificial colors or flavors, which actually is. Quite different than a lot of the other ingredients out there. But he said that there's a hashtag eBay everything that he's seen, a huge increase in, it's got 500 million views on TikTok.
D two C is growing food service. Oh yeah, you do. So I'm in Mike's showing us pictures of donut glaze donuts. Yeah. And who knows maybe some of that product is Philip Manila. But he certainly confirmed that. And then at Expo West I was talking to, sweetie mochi, and they were talking about how one of the most requested mochi flavors that they had was the uey.
They have all these other flavors, but so many people wanted to try the uey. Also, we're going to bear Donut in New York City. Yay. I think Amanda's actually wearing the hat right now, which is, we are our producer, Amanda. It's a sign. She is. Yeah. We're going there. They have Uey Donuts. Okay, great. Uey Donuts, we have none right here.
So if you're a maker of Uey Donuts, send us some. Please. Please. Yes, please. Benet headquarters here in Newton, Massachusetts. In the meantime, time to sample some products. Oh, wait we have some MUE right here. I was at Whole Foods and I had just read that article and I thought would you look at that Hawaiian host, UBE White?
Thanks grandma. Would you look at that? Would you look at that? Dear me, ube white chocolate macadamia nuts. So they are macadamia nuts in robed with chocolate and then covered in. Uey powder. I thought I, we needed to try these. Mostly you sounded dear sweet Angeline Schneider, rest in peace. Oh my gosh my, I'm channeling all of your grandmother.
You say, if you say Tle Lou at the end of the show, I'm gonna, I'm gonna think, I'm gonna think she's possessed You. Get ready. Oh boy. Those look amazing. Yeah, that looks amazing. Yeah, no, that is something that I would love to look at these things, gram, they are, abso really beautiful. It's you know how you think of a cocoa dusted?
It looks like, first of all, fake candy. Hawaiian hosts are epic macadamia nuts. I don't recall ever hearing. Or knowing about the brand Hawaiian host? No. Why you, when I look them up, they, it looks like this is one of their newer offerings, but they have these big boxes of macadamia nuts in robed in chocolate.
But this looks like a, they're probably, they're a monolo competitor. Sure. But, just as good. So good stuff. And we, chocolate and macadamia. I'm curious how much was this? I think it was 7 99. Yeah. It's not terrible for macadamia nuts relative. Good deal. Yeah. Yeah. Yeah, just for macada nuts, you'd probably pay eight bucks.
Yeah. But for eBay and white chocolate. Coated in Robed Academia. I'll have to double check that price. Maybe that's how much I wish they were all, maybe it was seven 17. Nine. Nine. Yeah. It might have been. It might have been. That's one of the best thing that's ever been brought to the show. That's really good.
Done, Melissa. Well done. Wow. Yeah. Alright. And there's Ray over there going to the can have though, right now. Where is they open the bag, Melissa, I was just coughing in there beforehand. I was try and then I sealed it back up. It's been polluted. Yes. It doubles as a barf. Bag, doesn't it? Is that what you're Ray?
Just say to yourself what doesn't kill you? Mix you strong. Also, crystal, crystal ball is coming out again. Ray had a rough time riding the New York City subway. No, I love the New York City subway. You're just rubbing sanitizer. Ray went into the bubble. I'll tell you, has Matt Suit, he was a hazmat suit.
I, I do you look like Dustin Hoffman and contagion? Is that the right movie? I haven't seen that movie. I don't know. I don't wanna see that movie. No, I had a revelation, I don't know why this was, maybe it's two years ago, about, about the New York City subway and how awesome it is in comparison to every other form of transportation in New York.
It is, it's pretty amazing. This guy. Good for you. Awesome. No, I never catch up. I never thought that took it because everyone's, it's so great. Everyone said it's dirty and crowded and so on and so forth, which, I, it's it is, but so what? It's awesome, man. Yeah. You want go easy, you want go anywhere or just hop on.
You can get there. Just hop on. You can get there. Yes. That should be their new timeline. Unless you wanna go east to west. But anyway. Oh, here we go. Anyway. Native New Yorker over here cheering some. Alright, we'll move on. We'll move on. Okay. What do you got? You got some Uma Juice or you're not wrong? Yeah, I got some Uma Juice.
What's Uma juice? It's like a I, man this feels like a throwback beverage to me. It's like a juice cocktail type drink. I have one too. I grabbed it out of the fridge. I really love the packaging. It has like a, I guess I don't know how to describe it, but I don't know. Like a DIY aesthetic and the flavor.
I feel like I get a little bit of the salad dressing Bottle. Yeah. Yeah. Barbecue sauce. You could put barbecue sauce in here. You could put K-pop medley in here. You could put whatever you want, but it tastes really good. Pop. I have so back splash. I have peach, blueberry persimmon, which is the K-pop medley.
Yeah. But they, these are, I've tried a couple of them. We've had them in our office fridge. Yeah. It's just, again, I don't know, there's something like nostalgic about this too. They definitely go down easy. Yeah. They do, there's peach puree, pear juice and, the, the pear nectar or the peach nectar that you get some in those, like aseptic containers. You get a little bit of that, but it's not as cloying and heavy. It's a really refreshing, light, delicious version of that's been like watered, not watered down in a good way. Mike? Yes. Hi Ray. In addition to the fine folks from the Angel Group, we also had some visitors from a brand called, it's either a football club called Live Reel, or it's called Live Reel or Live reel.
It's L-I-V-R-E-A-L and it's. The world's clean energy drink and they described it as a, a spin drift meets energy. It's better for you energy. Similar to maybe Riot or Hippie Energy or brands like that have come out and tried to make something that's a little bit better for us. The one in my hand here is sparkling pineapple guava.
There's also sparkling orange mango and sparkling lemon lime. This one's 40 calories. It has pineapple juice, guava puree, lemon juice, Fuji apples, powered by green tea. Wanna try it? Sure. All right. I would've thought that at least you'd be pouring out of a bottle. I feel like that's probably more appropriate.
For what you're serving us, Mike. Why? You should be used to bottles these days.
Well done Ray. Only you two clouds are 11. Wow. Ray. We'll see. We'll see. They haven't bottled it yet, but it does seem to be happening. Yes, we're referring to arsenals. Somehow they're going to the playoffs, inability to close the deal. They not been to the Premier League title. We're not gonna talk about your red card for hair pulling ah, we're not gonna talk about that.
This is delicious. This is really right. Yeah. This is very tasty. Yeah, it tastes great. This is the pineapple. I also had the orange mango with the founders earlier and it tastes great too. I feel like this is, this is a quality product. Tastes good, man. You know what? I don't even care what the function is.
I would drink this day and night. This is amazing. Yeah. And it has it rise that perfect line between being just sweet enough and not too sweet. How much sugar is in here? This one has nine grams of sugar. Not that. Yeah, I would. Perfect. I would bet the lemon lime has less. Let's see. For me under 10, that's like a great number.
And the orange mango has seven. And the they're all really tasty and they have nostalgic juice flavor with a little bit of tea kick, not unlike, the riots and hippies. It's interesting to see that there's a group of people out there who think better for you. Energy is a good bet and they're making that bet.
Yeah. Tasty. How much caffeine? 125 milligrams of caffeine. Nice. In this one, it looks like it's standard across 'em, which is I think is a good thing too. Yeah. It's also standard about 23, 20 4% juice and 40 calories in each can. So I think like the way this is formulated is, the way you'd want. To formulate.
So when you drink one, it's not that far away from the other. Okay, yes, this one's pineapple guava flavor, but the sparkling orange mango flavor kind of gives you that same vibe, just a different flavor. Yeah. It is fantastically formulated. So well done. Folks at Live Real or Live Real now?
When I was in New York, I was doing quite a bit of clubbing, and when you're doing clubbing, you don't wanna be on your phone very often, right? Yeah, no, when you're out and about and dancing and Yeah, baby seals. I was like, oh sorry. Yeah. I was like, what are we talking about here?
You definitely don't hold it got in the way on the subway. So often when you're out and about. You end up with your phone in your hand and you're scrolling and on Instagram and doing all this other stuff, and back in the day, that's the last thing you wanna do. You want to live and be in the moment.
And oh boy. It's true. And so I think that's why I have, can someone do the club noise sound effect? No, I have. I was really excited. I was really excited how to see that Veka, which is a vodka brand. Svedka is helping folks out in that regard with their latest marketing campaign, which is a Svedka phone.
It's a Svedka flip phone, which they were very kind to send me one of these. Oh boy. Yes. Oh, you had a new burner phone. I lot. I have a new, this is a burner phone. Oh. They even send it with a 50 milliliter. Bottle of Svedka vodka. I swear I thought that was hand sanitizer. So I'm just gonna read from the press release here.
I'm just gonna Instagram this right now. Yeah. So just ahead of festival season, rooftop parties and long summer nights, Svedka is flipping the script on the smartphone era. Enter this Fed phone. This is the sped phone. It's designed to do less so you can do more IRL, which makes a lot of sense, right? I don't want to, go be scrolling on Instagram or check an email or anything else like that.
So if I need someone to call me or I need to text somebody. This is the phone I'll use. We haven't gotten our kids' phones yet, but that's the kind of phone that I wanna get them when they're ready. Exactly. They're not, they don't like that at all.
