Know Your Numbers: BELAY Solutions on Fixing CPG’s Biggest Financial Gaps
In this Taste Radio interview, Melissa Traverse sits down with Matt Lynn of BELAY Solutions at Expo West to unpack the operational growing pains that many CPG founders face as they scale. Drawing from his experience leading inventory accounting for an outsourced accounting firm, Matt explains how brands often begin with scrappy systems like spreadsheets before encountering increasing complexity across inventory, financial reporting, and cash flow visibility.The conversation dives into the warning signs that founders need help, like chaotic books, unclear margins, and difficulty tracking true product costs. Matt emphasizes the importance of understanding unit economics, maintaining clean financials for investors, and choosing partners with CPG-specific experience, all while freeing founders to focus on growth and sales. To learn more and get started, listeners can text “taste” to 55123 for a free inventory guide from BELAY Solutions.
