[00:00:10] Ray Latif: Hello friends and thanks for tuning in to Taste Radio, the number one podcast for anyone building a business in food or beverage. I'm Ray Latif, the editor and producer of Taste Radio, and with my co-host for this episode, Sean Craven, Melissa Traverse, and Mike Schneider. How do you build a brand around the constraints you already have? And how do you know which trends are actually worth chasing? We dig into both questions, from Pathwater's efforts to define its identity beyond the bottle, to the growing pressure to jump on every buzzy trend, even when doing so can drain time and resources. Well, normally when someone's out of the office, I say, welcome back to that person. But since I was out of the office last week, I'll say welcome back to me.
[00:00:56] Sean Craven: Thank you very much.
[00:00:57] Ray Latif: Thank you. It was very nice to be back. As you can see, we missed you. Listeners might've noticed something off in last week's episode. No, no. I thought it was great. I thought you guys did a good job.
[00:01:10] Melissa Traverse: We had fun, but we struggled a little bit just to keep things going.
[00:01:13] Ray Latif: Yeah.
[00:01:13] Mike Schneider: Well the cutting room floor stuff will never be seen or heard I want to tell people that there was a blow-up rat outside And you were you were walking around with a little sign a blow-up rat.
[00:01:23] Ray Latif: Yeah like first strike. Oh, I see okay Yeah, you needed some context there. No. It's better without context see John plenty of context we talked about whole city John is from New York City, or at least, you know, close enough. Close enough, close enough. If you've ever visited Manhattan and seen one of these giant rats in front of a storefront, it's the unions. You know they have unions everywhere, Ray. You don't see those except for New York City. I saw one in Chicago. Okay. Maybe Chicago.
[00:01:51] John Craven: Ray was locked out.
[00:01:52] Ray Latif: Anyway. Locked myself out myself. Yeah, well while I was on my travels. It was funny I felt my Boston accent kick back in little known facts about me I used to have a pretty thick Boston accent. I did really yeah, I grew up in in the Worcester area of Massachusetts But she's still don't know how to say obviously no Worcester. What's the no?
[00:02:14] John Craven: Okay, who are you?
[00:02:16] Ray Latif: Why are you yeah, so yeah until I was about 12 I When I moved to Connecticut, my family moved to Connecticut, I used to have a Boston accent. I used to drop every R. So instead of car, I would say car. And instead of locker, I would say lockers. and things like that. So it's for some reason. Did you use the bubbler? Bubbler? Yeah. Bubbler still does. Yeah. Bubbler in Massachusetts is a water fountain. So if you wanted to go and have a sip of water at your school, you would say the bubbler.
[00:02:41] Mike Schneider: That's not Rhode Island.
[00:02:43] Ray Latif: Anyway, anyway, anyway, John Craven has just a cornucopia of food and beverage brands by his side. Melissa and I do as well. Mike has, it looks like one Yeah, but what's that in your hand John Craven? It's a Bare Brew black coffee Bare Brew is the name of the brand black coffee. Can't call brew.
[00:03:11] Mike Schneider: It's pretty tasty.
[00:03:12] John Craven: Oh
[00:03:12] Mike Schneider: Okay, wow this can has 320 milligrams caffeine. I'm gonna stop now That's a rocket fuel.
[00:03:19] Ray Latif: That's like three coffees. That's pretty straightforward It's pretty minimalist the name of the brand is Bare Brew black coffee is the largest font on the canvas It's almost like a gold keep it on the back zero sugar and cold brew yeah, I like that There are no added ingredients, no trendy concepts associated with this product or brand. And I wonder, and this was brought up in our pre-meeting, about trends and how distracting they might be sometimes. You know, we see this all the time, particularly in coffee, in the coffee category, where everyone seems to be trying to one-up themselves and with adaptogens or flavorings or sweeteners or whatnot. And sometimes, as we've pointed out, less is more. And it's a lot easier to educate the consumer about what you're doing when you don't have as much to say.
[00:04:11] John Craven: Well, PepsiCo's purely launched their mental focus tea. It has the caffeine from the tea, but also L-theanine. So that's an example of, you know, launching something with adaptogens. And maybe, I don't know how successful it's been, but it does make sense. We see so many versions of beverages that have L-theanine and caffeine in them. So I think that makes sense. Something like protein Doritos. I mean, I haven't tried one, but if they taste good, you know, that could work too, I guess.
[00:04:40] Melissa Traverse: If you're a small company with a limited budget, I always advise, and you don't have to take my advice. If you don't, it won't hurt my feelings. But I always advise you to stick with the one function that's in front of you, not have three or four or five different functions. You don't have enough skews. You don't have enough bologna sandwiches in your refrigerator to educate everybody. You don't have enough marketing dollars to just, you know, have multiple functions. And it's a different company if you start to veer too far from your primary function of your beverage.
[00:05:08] Ray Latif: I have two brands in my hand, both are beverages. One is called Cherish, C-H-E-R-I-S-H. And it comes in a pouch with a, well, not really a resealable cap. I guess you could reseal it if you want. A three ounce pouch. If you know Mamma Chia, their chia squeezes, it's that kind of package. And it's 100% cherry juice. And it says, Cherish your health, immunity booster, 65 cherries in each pouch. And, you know, for the average person, I think this is probably pretty easy to understand, right? Like it's just cherry juice. This is 100% cherry juice. I think the hard part is, or the education component is, what does this do for you?
[00:05:46] John Craven: See, I would think if you are a runner or an athlete, that actually does make sense. It's a squeeze pouch. You can put it in your, you know, your fanny pack that you're running with, that kind of thing. So I can see the audience.
[00:05:58] Ray Latif: Yeah, absolutely. I think it's just easy to talk to people about what this is. The benefit is the next part of it, but the benefit seems a little bit easier to describe than, say, an adaptogen, for example. The other brand that I have in my hand was one called Vera, V-E-R-A, which is described as a productive elixir. Black cherry is the flavor of this product. which is lightly sparkling, no alcohol, 45 calories. It comes in a 12 ounce slim can. It is made with vinifera, red grape, adaptogens, and nootropics for mood, focus, and clarity. I, because I'm a beverage geek like everyone else in this room, wanted to pick this up and try it. A productive elixir seems like a difficult thing for a lot of consumers to understand from the get-go at least. I'm not hating on this. I'm just saying that this is almost the opposite of what we saw with Bare Brew. They've made up language.
[00:06:55] Melissa Traverse: Productive elixir. Have you seen that before?
[00:06:57] Ray Latif: I have not. I've seen elixir. I've seen elixir. I've seen lightly sparkling elixir. I've seen elixir describing a functional beverage. I've seen elixir describing a non-alcoholic spirit brand or things like that. But a productive elixir is the first time I've heard that.
[00:07:11] Melissa Traverse: What do you think of, John, when you hear elixir? Something functional that probably needs further explanation. That's what I think of too. I think of like, I just don't quite know what this is. So I should call it an elixir because it's complicated.
[00:07:23] Ray Latif: You know what? It is really delicious. It tastes like a cherry Coke. Is there caffeine in it?
[00:07:29] John Craven: See, when I think of productive, I think of caffeine.
[00:07:31] Ray Latif: Yeah, well, I think caffeine-free energy has been a trend that we've been seeing for a while.
[00:07:35] Melissa Traverse: Can you turn that toward me for a second?
[00:07:36] Ray Latif: Yeah, you got it.
[00:07:37] Melissa Traverse: It's pretty obvious if you look at it that it's going to be black cherry and it's going to give you that, but I still would kick that up. it's a little muted, even though it's like front and center, I'd want that to pop out a little bit more, because that's what I think is going to pull somebody in and then get them to read the rest of the can.
[00:07:55] Ray Latif: Yeah, well, it's cool. It seems pretty clear that the primary focus of Vera is their use of the vinifera red grapes. Now, vinifera red grapes are typically used for wine. not non-alcoholic wine for alcoholic wine. And they talk about the benefits of using vinifera grapes and I guess the functional benefit for consumers, but it's not very clear that that's the primary focus of this brand. What I would see as the primary focus is the added ingredients, the adaptogens and the nootropics.
[00:08:25] Melissa Traverse: The front of the can looks more like a video game label to me. Like there's a lot going on there and I want it to look less technical, more like a beverage. I get that it's an elixir and it's supposed to be complicated. They're trying to explain a lot there, but maybe they've made a few too many decisions and simplifying that would help them.
[00:08:40] Ray Latif: And if it tastes good, it really does if it tastes you don't need to say as much yeah Vera I'm excited to try knocks it out of the park with the flavor of this product is black cherry variety if you call to the cherry colon I Think a lot of people would reach for this how many killers 45 45 not bad 12 ounce not bad at all in sugar count 7 grams and you say caffeine No, I don't think there's any caffeine in this. I think the energy boost, if there is one, comes from the adaptogens, but they describe the adaptogens as providing focus.
[00:09:12] Melissa Traverse: Okay, consider me excited, but just also consider the amount of time that it took me to get excited.
[00:09:17] Ray Latif: It took a little bit. No, we spent a good amount of time talking about Vera.
[00:09:21] Melissa Traverse: We did. You have none of that time on shelf.
[00:09:23] Ray Latif: No, you don't. And speaking of making things easy for consumers, a brand like Purely Elizabeth. has made things very easy for consumers because they sell products that everyone is familiar with. And congratulations to Elizabeth Stein, who sold her company, was announced about two weeks ago.
[00:09:41] John Craven: Ferrero announced that they will buy the company.
[00:09:45] Ray Latif: Do you want to hear a fun number that's associated with that? I love fun numbers. I love fun numbers. So I was speaking with an investment banker recently who told me that even though the acquisition price was not disclosed, that Ferraro acquired Purely Elizabeth for $900 million. Wow. And this is someone that I trust and that is very, very plugged in.
[00:10:11] Melissa Traverse: I mean, that's interesting because that's a number you'd want to, that is usually a disclosure type number.
[00:10:18] Ray Latif: Yeah.
[00:10:19] Melissa Traverse: Usually when the number is disclosed, it's not a good number.
[00:10:21] John Craven: And you know, that's a fantastic number. Elizabeth has been doing this for so long. She started the company 2009 actually, I saw in the article in Nosh about Ferrero. So it's just a good example of how these things can take a lot of time. I have right here Purely Elizabeth's protein granola. Have you guys tried this already?
[00:10:42] Mike Schneider: Yes. Good stuff.
[00:10:42] John Craven: Yeah. 10 grams of protein. And this is another example of jumping on a trend. There's also fiber here, 13 grams of whole grains. But if the product tastes good and people understand it, then it makes sense. I'm looking to see what the source of protein in here is. And I don't see anything that's added besides the oats, pumpkin seeds, sunflower seeds, almond butter, but I don't see any whey protein, any collagen or anything like this.
[00:11:09] Melissa Traverse: So it's seeds and not butter.
[00:11:11] John Craven: Yeah. So it's, I mean, it's, it's a variation on the original, but she's calling out the protein here, which makes perfect sense.
[00:11:19] Melissa Traverse: Yeah, maybe even kicking up the ingredients that provide the protein too.
[00:11:22] Ray Latif: I love what Elizabeth Stein has done with this brand. Incredibly, or maybe not incredibly, for me it's incredible because she's a Boston University graduate and now she's probably got $450 million in the bank. Anyway.
[00:11:36] Melissa Traverse: I mean, you're also talking about what she's done with the brand and I think at this point we should talk about what her team's done with the brand because we talk about a lot of, you know, the idea of CPG is to ascend from being a one person, like brand, you're the kind of the cult of personality within the brand. And you make all the decisions to a place where you've got a full team that can do that stuff. And you're the person who's responsible for the vision of the company and keeping the lights on. And I think she's done a fantastic job of doing that.
[00:12:06] Ray Latif: She has and you know we were talking about trends and it seems like Purely Elizabeth has always stayed on top of trends but in a really authentic way. In a way that's very specific and authentic to their brand. It's interesting because I was speaking with someone who actually we featured on Taste Radio not too long ago. who was kind of making fun of the fact that Purely Elizabeth added protein to their granola. This is before the acquisition was announced, so that person might be eating their words at this point. With a little extra protein yeah, you know what listeners if you want to find out who that person was go back and listen to The last five episodes of Taste Radio. I'm not even kidding I'm not even kidding and you will find out who that person is like finding the prize in a box of cereal Yeah, yeah, I'll give you a hint. I'll give you a hint that person is an investor now I know we've had three investors on the show it recently so Dun-dun-dun get going kids A brand that's received a ton of investment in, I don't know what the past, I want to say almost 10 years has been Pathwater. Remember when we first met those guys, John Craven, Shadi Bakor and team? I don't know if I remember the first time we met them. I think it was like 2017, 2018. It's been a while. But they were a bunch of crazy kids and they're like, hey, we're going to change the water bottle game. We're going to change the water game. Very nice people. They're great. Shadi knows. Crazy kids. Yeah. No, at the time they were a bunch of crazy kids, like every entrepreneur when they start out. Yeah. But if you don't know, if you've never been to Expo West, Bathwater is a brand that uses metal bottles that you can reuse and I assume recycle as well. And they've been the primary water sponsor of Expo West for at least five years or so. And they have received just tons of investment. And most recently they picked up a new round that is slated for international expansion. The new funding, according to the article written by Lukas Southard, follows a Series B round that closed last October, led by Morrison Seager Partners. So yeah, they're doing pretty well for themselves, at least on the investment front. But what is Pathwater? You know, I even had a little bit of trouble describing what it is. Melissa, what's Pathwater?
[00:14:23] John Craven: Mike, I think you raised this question, maybe it was New Beverage Showdown where you asked them whether they were a beverage business or a water bottle business. I actually think that their category ambiguity may have helped them a little bit. So they're a beverage when you go to a CVS or a 7-Eleven, they're a reusable water bottle when you're at a gym or an airport. They're a sustainability option for places that especially can't sell plastic bottles. It's merch for sports teams. So they have a partnership with a Canadian major league baseball team. They also do co-branded sports merch for like the Dallas Mavericks, for example. So it's merch when you're at a sporting event and now they have stick packs, hydration stick packs that you can add to the bottles. So they're also a hydration platform. I actually think the fact that they aren't just one thing has helped them.
[00:15:21] Melissa Traverse: I think what they are is a brand. Sure. They're a brand that does all the things that you just talked about. You know, looking back on it, I was like, okay, they're selling this bottle and where's this going to go? And it's just genius.
[00:15:36] John Craven: Yeah. And it shows that the best channel for your brand is the one where your value matters the most. And that may be a number of channels.
[00:15:45] Melissa Traverse: And back to Ray's point of a few crazy kids that we met, you know, they came to us, showed us their idea. It was like almost like a can that was shaped like a bottle that was resealable. And there was a lot of just new happening there. And they were among the first to try something like this. And I guess the timing was just right for it. And they also executed and executed and executed and executed and executed and stuck with the vision and got themselves out there. And yeah, now they're, they're everywhere.
[00:16:14] Ray Latif: I mean, they saw the writing on the wall when it came to single-use plastic bottles. It doesn't necessarily matter that you still see billions of single-serve or single-use plastic bottles still out there. I think the future is looking more like it's going to be less of that.
[00:16:31] Melissa Traverse: And the point is you see a lot more Pathwater too. You see a lot more of that option nearby.
[00:16:36] Ray Latif: You see a lot more pathwater. I mean, you go to most American airports these days and you can see those, I almost call them airport bodegas, clearly they're not that, but you know what I'm talking about. You see less and less plastic water bottles, at least, and more and more aluminum. You see smart water now in aluminum. You see, I think even body armor, their water is in aluminum cans or bottles. And so everyone's been following that path for a while. And it totally makes sense for their international expansion as well, because Europe, I mean, I'm sure they have mandates, governmental mandates to really reduce the amount of plastic that's out there.
[00:17:09] Melissa Traverse: And you have also the refilling stations. And if you forget your path, why don't you just go buy another one? And if you have to get rid of it, you don't feel that bad because you can recycle it.
[00:17:18] John Craven: And they're not that expensive either.
[00:17:20] Melissa Traverse: Right. No. It's an interesting thing. Like, yes, it's reusable, but I wonder what the average number of times somebody reuses the biobit they know.
[00:17:28] Ray Latif: Well, how many times have you reused the bottle at Expo West? The Pathwater Bottle at Expo West, like two or three tops.
[00:17:34] John Craven: I have Pathwater bottles from like two or three years ago. I always take, you know, the one that I get from Expo West home and I love sending them with kids to field trips and stuff like that. So if they lose it, who cares? But I mean, I have some old, I should bring in my collection of Pathwater bottles.
[00:17:52] Ray Latif: I have a Monopoly themed one that I kept a long time ago. Oh, that's cool. Do you use it?
[00:17:56] Melissa Traverse: No. Of course not.
[00:17:57] Ray Latif: No, I keep it with all the other things in my closet and I have to shove the door shut and I have to hit it with my shoulder to get that door shut. It's just so rhetorical. Yeah. Just one quick point on Melissa, when you were talking about sports teams and Pathwater and you said they have relationship with a Canadian Major League Baseball team. There's only one.
[00:18:16] John Craven: The Blue Jays? I saw that and I don't know, there could be 50 for all I know.
[00:18:22] Ray Latif: No, no, no.
[00:18:22] Mike Schneider: She doesn't even know what they're called. There were two.
[00:18:24] Ray Latif: Montreal expo the Montreal Expos, and I actually got to see in the Montreal before they were Shipped out to Florida and became the Miami Marlins, but anyway well they became a Florida Marlins. Yes, they became the Miami Marlins They should have been Miami from the beginning probably yeah, I love sports games I wonder if the I wonder if the guys from Pathwater ever had to change their label at some point and realize that they couldn't go to market with whatever nutrition information or maybe they had the ounces per bottle wrong on their package and had to keep Palace of Product in their parents' garage. Yeah, we posted something on Instagram. When was that? About two or three weeks ago about things that entrepreneurs probably aren't necessarily proud of, but, you know, are most likely things that are relatively common. that you see in the food and beverage industry, at least on the entrepreneurial side of things. And we hear from the community all the time about how difficult it is to build a CPG brand. And we got these interesting mini stories from a lot of them and that we compiled into this post.
[00:19:36] John Craven: One of my favorite ones is sometimes I open my Velocity report the way you check your phone after texting someone at 2 a.m.
[00:19:44] Ray Latif: I love the first one that I saw, which is, I built a brand from nothing and I still cannot get the pop-up tent back in the pack.
[00:19:54] Melissa Traverse: There's one, uh, I started this company five years ago and I'm still its only employee.
[00:19:58] Ray Latif: This actually, this one sounds like something maybe John, you ran into like way back in the day, probably not anymore, but I'm technically the CEO. Although today I spent 40 minutes trying to make a QR code print correctly.
[00:20:10] Melissa Traverse: Those moments I thought getting into retail was the hard part then they learned about staying in retail Yeah, I have a five-year plan, and I also forgot to eat lunch The good news is we got the PO the bad news is we got the I love that. So good. I love that. So good. But, uh, I mean, we just wanted to throw a bunch of those out there and it seems like it resonated with a lot of people. We hear these things all the time. Just keep your stories coming. We're here for you. We're that shoulder to cry on if you need one. And, you know, we usually have a little bit of advice if you need some too. Absolutely.
[00:20:45] Ray Latif: I have a brand that I first saw at the Summer Fantasy Food Show. The brand is called Hole, Hol Health Club, and they're a maker of protein bars, specifically protein bars that are made with bone broth. Bone broth? Yes. Nice. In fact, it says in the little button on the side of the package, yes, it's made with bone broth, and then smaller font here, no, it doesn't taste like it. So these bars come in the usual pack size, 2.36 ounces, 20 grams of protein, four grams of fiber. Yay, Melissa. Six grams of collagen. They are USDA organic.
[00:21:26] Melissa Traverse: So this is kind of the same value proposition as the beverage marrow, which, you know, you get bone broth, but it doesn't taste like bone broth.
[00:21:34] John Craven: There's also nudo, a tomato sauce that uses bone broth.
[00:21:37] Ray Latif: Yeah, sure. Yes. So I invited the founders, Mackenzie Muth and Nolan Spencer to join us for an upcoming episode of Elevator Talk. I actually thought they were based in Chicago. because that's where their, I guess, official address is. So I wanted them to come to our Taste Radio Chicago meetup, but they emailed me back and said, not sure if we mentioned this at the show, the fancy food show that is, but we are currently living out of an RV and traveling around the country to support our retailers. Yeah, so that's what they're doing I think they quit their corporate jobs and this is what they're doing now and clearly saving money living out of this RV but also Out there and spreading the gospel of whole that reminds me of when Amy bet the founder of mellow the brand of kava drinks was like living out of her Tesla Tesla Tesla, I don't know how you can live out of a Tesla. That sounds did a fantastic job doing it I mean, that's how you launch retail.
[00:22:33] John Craven: You need to be there. You need to see where it winds up You need to visit the stores. That's great.
[00:22:38] Melissa Traverse: Yeah being a CPG founder. So sexy.
[00:22:41] Ray Latif: Yeah, right I sent another round of those Well, it goes to show, you know You can graduate from college and do all the things get the good corporate job and you still end up living in an RV
[00:22:54] John Craven: Down by the river.
[00:22:55] Ray Latif: It's a van. Van down by the river. Oh, a van.
[00:22:59] John Craven: Well, an RV is a van. But you can live in.
[00:23:04] Ray Latif: We should talk about that after the show's over.
[00:23:06] Melissa Traverse: I'll allow it. You guys don't need to have that conversation.
[00:23:10] Ray Latif: And just, of course, to reiterate, we had a fantastic time at our Chicago meetup. Thanks again to everyone who joined us. We have three more this year. San Diego on September 15th, San Francisco on September 17th, and London on October 21st. We want to see all of you there. I don't care where you live. You could live in Bujumbura, and we want to see you at all three events.
[00:23:33] Mike Schneider: In Timbuktu.
[00:23:34] Ray Latif: Timbuktu.
[00:23:35] Mike Schneider: Don't forget to tell them the web address.
[00:23:36] Ray Latif: We want to see you. If you're from Kuala Lumpur, we want to see you. at the London meetup at least, at the very least. Or you might be closer to San Francisco. It's a short flight. Short flight.
[00:23:46] Melissa Traverse: You could swim. If you're in Scotland, come down to London.
[00:23:48] Ray Latif: Yes. The URL is Taste Radio.com slash meetups to register for those events. And we highly recommend that you do because you'll know the address and we'll know how many whole bars to bring. Please, please RSVP Taste Radio.com slash meetups. Once again, San Diego, September 15th, San Francisco, September 17th, London, England on October 21st.
[00:24:10] John Craven: And bring samples.
[00:24:11] Ray Latif: Bring samples. Bring samples of your products, not just some random samples, right?
[00:24:15] John Craven: Yeah, I would say it would make more sense if you brought your own, but I don't know if you brought something else I'd be interested to see what you brought.
[00:24:21] Ray Latif: Please don't bring other people's samples.
[00:24:22] Melissa Traverse: Yeah, that would be kind of weird.
[00:24:26] Ray Latif: It's weird. Sometimes, you know, Kartik Das, the founder of Doosra. Yeah, but you always bring them.
[00:24:31] Melissa Traverse: That's because it's a car package.
[00:24:33] Ray Latif: Oh, it is a car package. Okay, alright. Alright, everyone's got pistachio except for me and Melissa, so that means just John and Mike. You want one? No, I don't. Thank you very much. Packaged. I want one. Pepper Tucks. Is that a brand name? Pepper Tucks.
[00:24:45] Mike Schneider: What's Pepper Tucks? They basically have been, well, I'm holding up their new product, but they've been making like pistachio based spreads and drizzles for a couple of years now. We've had them at Nosh Live a couple of times.
[00:24:56] John Craven: They were at our coffee bar, right?
[00:24:58] Mike Schneider: They were at our coffee bar. We had the squeeze product. Yeah, pistachio coffee. Here it is. So good. And now they have, I don't know, I think this is their best product yet. And it's the first snack that they are making, but it's a pistachio square.
[00:25:09] John Craven: This is so good.
[00:25:12] Ray Latif: Okay, so it feels very Dubai chocolate ish.
[00:25:14] Mike Schneider: I mean, you know pistachio sure It's what you're gonna think of but this is like, I don't know. What's that brand like Ritter like the wafer cookies It's kind of like that but massively Elevated I was gonna say it's almost like a cross between a KitKat and a Butterfinger in terms of the texture inside but much lighter, but the ingredients are much better
[00:25:34] Melissa Traverse: Yeah, these things are a lot. First of all, it's actual chocolate. Right.
[00:25:37] John Craven: I'm just using references that people might understand. It's so good.
[00:25:40] Mike Schneider: I will save one of these for you, Ray, because you will probably change your mind, but they're quite good. There's dark chocolate and a milk chocolate, 80 calories per little, I don't know, rectangle, square, whatever it is. Solid stuff. I have the drizzle here.
[00:25:51] Melissa Traverse: It says it's good on ice cream, on yogurt, on brownies, on fruit, on donut. It's good on anything.
[00:25:56] John Craven: Just in your mouth.
[00:25:57] Melissa Traverse: Oh, should I?
[00:25:58] Ray Latif: Pepper tux it's p e p p e r t u x good lord my honest guy okay, Mike just squirted Yeah, I'm curious about the name pepper and tux like tuxedo. I don't understand.
[00:26:14] John Craven: Yeah interesting This is one of the tastiest new things. I've tried in a while so good.
[00:26:19] Speaker: Oh
[00:26:20] Ray Latif: That brings us to the end of this episode of Taste Radio. Thank you Too Much for listening. Taste Radio is a production of BevNET.com, Incorporated. Our audio engineer for Taste Radio is Joe Cracci. Our technical director is Joshua Pratt, and our video editor is Ryan Galang. Our social marketing manager is Amanda Smerlinski, and our designer is Amanda Huang. Just a reminder, if you like what you hear on Taste Radio, please share the podcast with friends and colleagues. And of course, we would love it if you could review us on the Apple Podcasts app or your listening platform of choice. Check us out on Instagram. Our handle is bevnettasteradio. As always, for questions, comments, ideas for future podcasts, please send us an email to ask at Taste Radio.com. On behalf of the entire Taste Radio team, thank you for listening. And we'll talk to you next time.
[00:27:10] Sean Craven: you
