TASTE RADIO EPISODE 793 - January 13, 2026
Celebrity CPG? Hardly. For Caliwater, The Grind Is Real.
The hardest part of building a consumer brand? It’s not the product; it’s everything that comes after. Caliwater co-founder Oliver Trevena, who launched the cactus water brand alongside fellow actor Vanessa Hudgens, opens up about the realities of fundraising, the challenges of securing and scaling distribution, and the emotional toll that building a brand can take.
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