TASTE RADIO EPISODE 792 - January 9, 2026
Is Protein Driving – Or Diluting – Brand Value For CPG Brands?



Protein is showing up in more products than ever before, but does it need to be in your soda? The Taste Radio team digs into the fast-growing ingredient trend, breaking down taste, functionality and whether more equals better. The hosts also tease an exciting first: BevNET’s inaugural trade show booth at the upcoming Winter FancyFaire.*
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